LINEA’s Upbit strategy release: Provides new entrances for South Korean cryptocurrency market institutions and retail investors

Upbit, the dominant cryptocurrency exchange in South Korea, launched Ethereum Layer 2 solution LINEA on September 11, 2025, and offers KRW, BTC and USDT trading pairs. LINEA's first-day trading volume reached $452 million despite pressure from airdrop selling, despite the price drop of 22%. With Upbit’s 8.9 million users and KRW trading pairs, LINEA has provided an important fiat currency portal for retail and institutional investors, accelerating the popularity of its $1.6 billion TVL’s zkEVM platform.