Grok Imagine's battle between speed and quality may redefine AI creativity

Elon Musk's xAI announced that Grok Imagine, its generative artificial intelligence tool focused on image and video creation, will undergo a major update in the coming weeks, with testing expected to be completed in spring 2025. The tool is currently open to paid users and lags behind competitors such as OpenAI's Sora and Google's Veo 3 in terms of text-to-video quality, but generates faster. Musk advertises it as an ideal choice for "fun and shareable" social content, although it struggles to achieve fidelity in complex scenarios.