DappRadar: Most airdrops depreciate within three months

Airdrops have distributed more than $20 billion in tokens since 2017 and $4.5 billion in 2023 alone, driving a rapid growth in user numbers but failing to maintain long-term user engagement. According to DappRadar, user activity will typically drop to 20-40% before airdrop in a few weeks, and 88% of airdrop tokens will depreciate within three months. Although airdrops can effectively attract users, they rarely ensure the lasting value of the token. Analysts recommend using “coin holder ratings” to inspire long-term user behavior, and while large projects such as Base and Linea continue to use airdrops despite short-term sell-offs.