Zen Media spends $10 million to acquire Optimum7 to help native AI growth

Zen Media spent $10 million to acquire Optimum7 in Miami to form an AI-based, results-oriented growth organization. The merger integrates AI-driven PR, generative SEO, predictive paid media and revenue operations under unified leadership, aiming to directly link marketing efforts to revenue outcomes. The move marks the shift of marketing models from traditional isolated services to productized growth platforms in AI-led marketing.