The Hong Kong Securities Regulatory Commission considers strengthening the supervision of financial KOLs, and the promotion of digital platforms must comply with standards

According to Bijie.com, on September 17, according to the Trust News, the Hong Kong Securities Regulatory Commission has planned to issue guidance to licensed corporations to clarify the standards that should be followed when hiring financial KOLs and using digital platforms for publicity, and is currently conducting informal oral consultations with the industry. The Hong Kong Securities Regulatory Commission is considering tightening compliance requirements for licensed institutions to hire financial KOLs. This includes requiring brokerages to conduct due diligence on KOLs, assess their background, reputation and experience, and continuously monitor their activities to ensure that the content is accurate and not misleading, and taking measures to identify potential market manipulation.