10 Questions Facing Coinbase’s First Chief Business Officer

Shan Aggarwal, the new Chief Commercial Officer of Coinbase, outlines the company’s strategy beyond retail transactions, focusing on institutional adoption, stablecoin integration and global expansion. The company's main priorities include building diversified trading products, providing "crypto-as-a-service" to businesses, and promoting compliant stablecoin adoption. Aggarwal emphasizes high-quality growth rather than exaggerated metrics and is committed to building deeper customer relationships and B2B partnerships. With increasingly clear regulation, Coinbase’s goal is to become an “AWS in the crypto infrastructure space” and an “exchange of everything” for digital assets.