New Alchemy for Cryptocurrency Hype: Brand Image and Influence Driven Growth in 2025

By 2025, successful crypto projects will leverage brand image and influence partners to drive adoption, for example, a DeFi protocol achieved a 45% user base growth (surge) and an NFT platform increased secondary market sales by 300% through targeted marketing campaigns. Investors are advised to pay attention to token utility, community retention and credibility among influencers, because research shows that despite regulatory risks such as the SEC scrutiny of misleading publicity, brand image-driven strategies can lead to three times higher user retention than traditional advertising.