Franklin Templeton’s strategic move to enter digital assets: changing the institutional cryptocurrency adoption landscape

Franklin Templeton, whose asset management scale is $1.3 trillion, has not announced a direct cryptocurrency investment plan as of September 2025, but its partnership and regulatory expertise suggests that the company will adopt a step-by-step strategic strategy to lay out digital assets. The company’s potential entry may address institutional barriers such as custody and liquidity, especially as regulatory frameworks such as MiCA and Bitcoin ETF are becoming increasingly mature. Despite the continued advancement of competitors, Franklin Templeton’s prudent strategy may eventually catalyze a wider range of institutional cryptocurrency applications.