Binance and Cristiano Ronaldo launch "Know Your Cristiano" campaign

Binance Blog has published a new article about the “Know Your Cristiano” campaign in partnership with football idol Cristiano Ronaldo. The event aims to encourage fans to complete the Know Your Customer (KYC) process and to compare the authentication process to the world of football. The event highlights the importance of authentication in the Web3 space, likening it to knowing Cristiano Ronaldo’s iconic name and number, symbolizing becoming an official member of the team. The “Know Your Cristiano” event uses football as an analogy to make the concept of KYC more understandable. Just as jersey numbers, debut games, team trust and trophys are integral to football players’ careers, KYC is also crucial for users to fully integrate into the Web3 ecosystem. Without KYC, users will be marginalized and cannot receive the various rewards and experiences provided by Binance. The event emphasizes that KYC is like printing your name on the back of the jersey, formalizing your participation and unlocking the full potential of Binance Platform. KYC is crucial to maintaining the integrity and security of the Web3 environment, just as referees and rules ensure fairness in football games. It establishes identity, builds trust within the community, and grants users permission to obtain exclusive rewards and activities. The article emphasizes that although users do not need KYC to explore Web3, the real experience can only begin after verification. Complete KYC is like stepping out of the stands, entering the competition, allowing users to join the ranks of "11 starters" and fully participate in the Binance ecosystem. The event encourages users to register with Binance, complete KYC, and unlock various rewards, including participating in the CR7 event. By connecting football with the digital world, Binance and Cristiano Ronaldo are committed to making the KYC process more attractive and closer to fans. At the end of the article, users are invited to join the Binance community.