High-risk investment: CPOP is keen on Bitcoin to hedge failed business model

Pop Culture Group (CPOP) soared 56% on September 4, 2025 after the company increased its holdings of $33 million in Bitcoin, marking its biggest gain in a single day. The stock then fell back amid market volatility. The $95.4 million media and event planning company also acquired 2.7% of the supply of HYPERBOT tokens. Despite recent declines in revenue and negative margins, CPOP's move reflects an increasing trend towards diversification of digital assets for small companies.