KuCoin’s strategic move to boost global brand credibility: Evaluate ROI in collaboration with high-profile influencers in cryptocurrency

KuCoin has always put community-driven growth first and has launched a range of initiatives such as the establishment of a $100 million “creator fund” to support early NFT projects in the sports, arts and GameFi. Although the specific ROI indicators of its Internet celebrity marketing activities have not been disclosed, industry trends highlight that Internet celebrity marketing is a key strategy to build trust and expand its influence in the cryptocurrency field. The global internet celebrity marketing market size reached US$21.1 billion in 2023 and is expected to exceed US$50 billion by 2032, highlighting its growing influence.