The convergence of Web3 and the sports ecosystem: Strategic partnerships are the catalyst for cryptocurrency applications
Source: CoinWorld
Time: 2025-09-10 18:05:23
Web3 and sports partnerships are driving mainstream adoption of cryptocurrencies in 2025, which will bring $565 million in sponsorship agreements and significant user growth. The collaboration between OKX and Manchester City and Crypto.com’s venue rebranding, among other collaborations, has increased fan engagement through NFT, tokenized experience and loyalty programs, resulting in increased trading volume and trading activity. Despite regulatory challenges, the industry is expanding through AI-driven metacosmic integration and focus on scalable infrastructure.