Nike turns sneakers into NFT, moving towards the future of digital fashion
Source: CoinWorld
Time: 2025-09-10 15:11:20
Nike advances its digital strategy by introducing the CloneX NFT series into the Otherside metaverse to expand its digital ecosystem. The series features digital collectibles and virtual avatar wearables, targeting Gen Z and Millennials, with strong demand in the secondary market. CloneX is designed for cross-platform use, enhancing interoperability and long-term practicality. Nike's move is in line with the digital fashion trend and is expected to connect physical and digital ownership while enhancing the relevance of brands in the growing virtual economy.