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ROI of crypto brand ambassadors in mainstream adoption

Source: CoinWorld
Cryptocurrency projects that utilize brand ambassadors and influencers collaborated with significant ROI between 2023 and 2025, with some reporting exponential growth in users and transaction volumes. Case study shows that CryptoMBA's demand for social media positions surged by 67%, while a niche ambassador campaign generated a 300% return on investment and 2.5 million user interactions. Ripple's UAE license has soared XRP transactions by 87% and established 11 institutional partnerships, while Maple Finance has attracted $7 billion in loans. Artificial intelligence-driven analytics and hybrid governance models have further promoted institutional participation, with Coinbase trading volume reaching $1 trillion in 2024, of which 16.5% are from institutions.
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